海角社区

Andrew Ching is a professor in the Carey Business School at the Johns Hopkins University, where he is jointly appointed to the Department of Economics and the Bloomberg School of Public Health.  He is currently serving as an Associate Editor for Management Science, and a member of editorial boards for Marketing Science and Journal of Marketing Research.  His research focuses on developing new empirical structural models and estimation methods to understand the forward-looking, strategic, learning and bounded rational behavior of consumers and firms.  He has applied these methods to several industries including prescription drugs, nursing homes, payment methods, retail banking, peer-to-peer lending, and video games. He has published in Econometrica, Mangement Science, Marketing Science, Journal of Banking and Finance, Journal of Applied Econometrics, and others. He has received Young Economist Award from the European Economic Association, Honorable Mention of Dick Wittink Prize Award, and several major research grants from Social Sciences and Humanities Research Council in Canada.

Meng Zhu is a professor at the Johns Hopkins Carey Business School and specializing in marketing and consumer decision-making. She joined the Carey Business School after receiving her PhD from Carnegie Mellon University. Her research interests include consumer judgment and decision-making, contextual influences on preference construction, the causes of and solutions to inefficiency and inequality, and the impact of marketing cues and comparison standards.

Dr. Dean Headley is an Emeritus Professor in the W. Frank Barton School of Business, at Wichita State University.  He received his Ph.D. from Oklahoma State University in services marketing and statistics (1989).  Dean is a native of Kansas, receiving his undergraduate business degree from Emporia State University (1970). He also has a Master of Public Health (MPH) from the University of Oklahoma (1974) and an MBA from Wichita State University (1982). 
Before returning for his initial graduate work, Dean worked in the area of consumer credit with Phillips Petroleum Company in Bartlesville, Oklahoma.  After receiving his initial graduate degree in 1974, he worked as an HMO developer in Oklahoma, Health Systems Agency Planning Director in Wichita, and medical school Outreach Director and physician recruiter for K.U. School of Medicine in Wichita.  Prior to returning to academia to earn his doctorate, Dean taught in and chaired the Department of Business at Newman University in Wichita (1982 to 1985).  In 1987 he taught in the College of Health Professions at WSU and in 1988 he joined the Barton School faculty. Until his retirement in May 2018, Dean was a fulltime faculty in the Barton School at Wichita State serving for 30 years.  Dr. Headley taught courses in marketing research and services marketing at WSU.
You may have seen or read about Dr. Headley over the years talking about airlines.  In 1991 he published the Airline Quality Rating. His research on airline quality over the past 29 years has garnered national and international attention for the University via appearances on Good Morning America, the TODAY Show, ABC 20/20, CNN and Fox network news, local television news, articles in the Wall Street Journal, New York Times, USA Today, Business Week, Forbes, Reader鈥檚 Digest, the Wichita Eagle, Wichita Business Journal, as well as other major electronic and print news outlets.  His work with quality measurement is recognized by both academics and the business community as a benchmark in the measurement of service quality for the commercial airline industry.

Lisa Skriloff founded Multicultural Marketing Resources, Inc. (MMR) to serve as a business resource to corporations, communications firms, and journalists, providing information and referrals.  Established in 1994, MMR is a consultancy, B2B public relations and marketing firm, and editorial supplier, working with the leading experts in Hispanics, Asian Americans, African Americans, LGBT consumers, and other ethnic and niche market groups. MMR is also the publisher of The Source Book of Multicultural Experts, MMR海角社区 (http://multicultural.com/multicultural-marketing-news), and a Multicultural/Diversity Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all).

She is both an expert herself, available for interviews and consulting, and also a conduit to other specialized experts via her Source Book of Multicultural experts online at http://multicultural.com/sourcebook/sourcebook_companies.

Multicultural Marketing Resources, Inc. is a WBENC certified woman-owned business and also certified by New York City and New York State. Our specialization is multicultural markets and diversity, working with companies such as ad agencies, research firms, corporate marketing executives, media and other communications professionals involved in marketing to Hispanics, African Americans, Asian Americans, people with disabilities, LGBT consumers and women- and minority- business owners. We provide marketing support and writing services to corporations and organizations. Writing services include ghostwriting speeches and PowerPoint presentations on multicultural marketing and diversity, as well as tailored reports and briefing memos. Other topics of expertise: multicultural travel, dance travel, and destinations.

Lisa Skriloff is also the founding editor & publisher of Multicultural Travel 海角社区 at https://multiculturaltravelnews.com/.

For more about MMR please visit http://multicultural.com/services/products_services.

Prior to starting the company, Lisa had a 10-year career at The New York Times, where she held a number of director-level positions in the Promotion, Marketing, Advertising, Circulation, and Special Projects departments. She oversaw the development of special sections for the Hispanic market, among other advertorials, and was responsible for numerous merchandising programs, sales promotions, and product introductions. As Director of Consumer Promotion, she managed the $13 million annual advertising campaign and earned an Effie for her work on the launch of the National Edition of The Times. She was appointed by the publisher to serve on the newspaper鈥檚 first diversity committee.

Fluent in Spanish, Lisa has worked extensively in the Hispanic market. She had advertising sales responsibilities for Caballero Spanish Radio in New York where she also wrote the company鈥檚 trade newsletter, Hispanic Age. During two years in Spain, she directed ad sales, and wrote articles, for an English language city publication in Madrid. She started her career as a Bilingual Elementary School Teacher in Madison, Wisconsin.

Among the many awards and honors, she has received: YWCA Salute to Women Achievers; Working Woman Magazine鈥檚 award for Innovation in Entrepreneurship, PRSA award for Best 海角社区letter, PRWeek鈥檚 Solo Practitioner of the Year in Public Relations and she was a finalist for NAWBO鈥橲 (National Association of Women Business Owners) Signature Award. In 2009, she was nominated for a Latinos in Social Media Award, in the category of the Best NY Latino(a) Social Network Leader. Her very first award, from the Little Red Train Camp, (pre-school) was for 鈥淢ost Friendly Girl in her Group.鈥�

Lisa has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and the IIR and SRI鈥檚 conferences on Marketing to Multicultural Markets, Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She proposed the course at New York University's (NYU) School of Continuing and Professional Studies, 鈥淢arketing to the New Majority: How to Reach the Multicultural Consumer," which she created and taught for 11 years, and taught a similar workshop at the University of Wisconsin 鈥� Milwaukee Institute for Diversity Education & Leadership. She created the workshop 鈥淗ow to Establish Yourself as an Expert鈥� offered by The Seminar Center in NYC and has been a guest speaker at Florida State University鈥檚 Center for Hispanic Marketing Communication and at the University of Texas School of Journalism & Mass Communication. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among many others, on multicultural marketing, about minority and women-owned businesses, and regarding travel experiences in 60 countries. A native New Yorker, she has also lived in California, Wisconsin, Spain, Mexico, Germany, and England.

Over the years Lisa Skriloff has been active in numerous associations including the Hispanic Public Relations Association, the Black Public Relations Association, the diversity committee of the Ad Club of NY and has served on the boards of the Publicity Club of New York and the National Association of Women Business Owners-NYC Chapter. She has lent her marketing and public relations skills on a pro bono basis to organizations such as Asian Women in Business and the American Women鈥檚 Economic Development associations. A graduate of the University of Wisconsin 鈥� Madison, she has chaired the NY Chapter of Cabinet 99, the Women鈥檚 Leadership Council of the Wisconsin Alumni Association (WAA) and served on the Board of the WAA.

Lisa is a frequent writer on travel and has contributed to Travel Agent Magazine, The NY Daily 海角社区, Jaxfax and Fodors Guides, and is the founding editor of Multicultural Travel 海角社区 (MTN) and Dance Travel 海角社区. She specializes in multicultural travel, Spanish language destinations, dance, and cruise travel. View articles at https://lisaskriloff.com/travel/

She is co-author of the book 鈥淢en Are From Cyberspace: The Single Woman鈥檚 Guide to Finding Love Online鈥� published by St. Martin鈥檚 Press in December 1997.

Joined University of Maryland in 2005.

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. 

Boyd received his Ph.D. in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University.

Boyd鈥檚 areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research has been published in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing Research. He has critiqued pedagogical approaches found in marketing textbooks for such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.

Boyd鈥檚 opinions have appeared in The Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. He has participated in live interviews on Maryland Public Television, CBS 海角社区 (local affiliate WISC-TV Channel 3 海角社区), NBC 海角社区 (local affiliate WMTV Channel 15 海角社区), and NEWS/TALK 1310 WIBA RADIO.

During the course of his academic career, Boyd has taught over 17,500 students the intricacies of marketing theory and practice. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. He has consulted with several executive clients including the NFL, ExxonMobil, SAIC, Verizon, Stanley Black & Decker, and Ocean Tomo. At times, he has been called upon as an expert witness in legal proceedings. He has served on the faculty of the University of Wisconsin-Madison.

Boyd resides in Fulton, MD with his wife, Isabel, and his daughter, Giselle.

P. K. Kannan is the Dean鈥檚 Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His research expertise is on marketing modeling, applying statistical,  econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing - mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).

Dr. Kannan is the Editor-in-Chief of the International Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

His teaching interests include marketing modeling, digital marketing, customer relationship management, and pricing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.

Joined University of Maryland in 2006.

Amna Kirmani is the Ralph J. Tyser Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include morality, persuasion knowledge, online communication, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She is Editor of the Journal of Consumer Research and former Editor-in-Chief of the Journal of Consumer Psychology.

Papatla can talk about the potential of using data science to analyze social media as another way to measure public opinion in an election campaign. Papatla is a professor of marketing at UW-Milwaukee and co-director of the Northwestern Mutual Data Science Institute. He helps to oversee the institute's Elecurator project, which uses a variety of data sources, including online and social media, traditional polling methods and political advertisements, to determine what issues are on the minds of voters. This big data look at voter behavior can help drive online strategies and outreach by candidates. Papatla also can speak about marketing and advertising trends, including why Instagram posts by consumers can affect how other consumers respond to brands, and how consumers engage with brands on social media platforms like Facebook.

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.

Dr. Lee is a consumer psychologist. Her expertise is in consumer learning, goals and emotions. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She is the editor-in-chief of the Journal of the Association for Consumer Research, and currently serves on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research. She is a Fellow of the American Psychological Society and a Fellow of the Society of Experimental Social Psychology. Dr. Lee is a Past President of the Association for Consumer Research, a former Board Member of the American Marketing Association, and serves on the board of the Sheth Foundation.

At the Kellogg School, Dr. Lee teaches the Behavioral Marketing Science course in the MBA program, and a doctoral seminar on consumer psychology. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa.

Dr. Lee is a native of Hong Kong where she worked as a fundraising consultant for nonprofit organizations before entering academia. She received a BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Marketing from the University of Toronto

Haiyang Yang, PhD  is an associate professor at the Johns Hopkins University Carey Business School. He is an expert in marketing, decision making, and consumer psychology. His research has appeared in premier academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science, and in leading managerial outlets such as the Harvard Business Review and MIT Sloan Management Review. His work has been featured by major public policy platforms, such as the United Nations, World Economic Forum and JAMA Health Forum, as well as by prominent media outlets throughout the world.  His work has also been translated into many languages and taught in graduate curricula at top business schools globally.

Manuel Hermosilla (PhD in Marketing, Northwestern University) is an assistant professor of marketing at the Johns Hopkins University Carey Business School. He is an applied micro-economist specializing in economics and quantitative marketing. 
Hermosilla has studied diverse aspects of new product innovation. In the context of the pharmaceutical industry, his research has shown that the potential for large profits does not ensure that pharmaceutical firms will attempt developing scientifically novel drugs, and that organizational pressure may lead to large pharmaceutical rushing to innovate new drugs at the expense of lower success rates. In the context of the film industry, his research has shown that Hollywood studios actively try to cater to Chinese audiences by the inclusion of key cultural elements of their appeal.  

Itay Fainmesser (PhD in Business Economics, Harvard University) is an associate professor of economics at the Johns Hopkins University Carey Business School. He also has a courtesy faculty appointment in the economics department of the Johns Hopkins University School of Arts and Sciences.

Fainmesser studies how social networks and social media affect and are affected by market activities and market rules. His current work studies the pricing of network goods, the role of intermediaries in markets, influencer marketing, and user privacy in online platforms. His work has been published in top economics and management journals such as The Review of Economic Studies, Management Science, and The Journal of Economic Theory. 

Among the courses, he has taught are 鈥淓conomics for Decision Making鈥� and 鈥淐ompetitive Strategy.鈥� 

Jo毛l Le Bon (PhD in Marketing, Paris Dauphine University) is a professor of practice with expertise in marketing and sales at the Johns Hopkins University Carey Business School. He is the co-founder and executive director of the school鈥檚 Digital Business Development Initiative. Before joining Johns Hopkins, he was on the faculty of the University of Houston鈥檚 Bauer College of Business, and worked in France and Singapore as an associate professor of marketing and department head at ESSEC Business School. Before becoming a professor, he was a strategic account manager for Xerox Corporation and had sales management roles in the media industry.

Le Bon's research and executive engagements focus on digital transformation, digital business development and go-to-market strategy; digital sales and marketing; account-based marketing and negotiation; sales leadership, enablement, and CRM technology. He has earned 26 international research and teaching awards and distinctions and is the first sales educator to have received all the teaching awards from the major academic marketing associations.

A student-first marketing professor, Colleen Kirk is also passionate about research and discovery. Her research centers around consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include: exploring how and when consumers' feelings of ownership lead to territorial and stewardship responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies and its implications for marketers; and narcissism in consumer behavior. Focusing her research on experimental design, Kirk is also interested in diverse methodologies and analytical techniques. Her work is published in top journals such as Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, Entrepreneurship: Theory and Practice and others. An award-winning researcher and reviewer, Kirk serves as associate editor of the Journal of Business Research and sits on the editorial review board of the Journal of Advertising Research. Her research has appeared in a wide variety of national and international media outlets including Psychology Today, the Financial Times, Business Insider, Salon, Radio New Zealand, BBC Mundo, iHeart Radio Canada, and many others. Kirk has extensive professional background in product management, marketing, and sales in the technology industry. She enjoys engaging students in research and in live projects for entrepreneurs and nonprofit organizations, which gives them hands-on experience in applying marketing theory while providing value to clients. She also serves as a go-to-market mentor and business plan competition judge for entrepreneurs at the clean technology accelerator, CleanTech Open. She holds a B.A. from Cornell University, an M.B.A. from Southern Methodist University, a Master of International Management from the Thunderbird School of Global Management, and a Doctor of Professional Studies in Marketing and International Economics from Pace University.

With a 30-year career dedicated to excellence in scholarship and business education, Eric R. Spangenberg has served The Paul Merage School of Business at the University of California, Irvine, as dean since June 2014.

Dr. Spangenberg earned his PhD from the University of Washington in 1990 and joined the faculty at the Carson College of Business at Washington State University (WSU) where he was named the Maughmer Freedom Philosophy Chair and Professor of Marketing in 2003. He also served as dean of the Carson College from 2005 to 2014. International appointments include a Fulbright International Education Administrator position in France and Germany in 2014 and a Permanent Visiting Faculty position in the Center for Customer Insight at the University of St. Gallen in Switzerland since 2010.

Spangenberg is an active volunteer for the Association to Advance Collegiate Schools of Business (AACSB), the largest and most prestigious international accrediting body for business schools. He has served as an accreditation mentor and reviewer to numerous schools around the world, and was elected to the AACSB Board of Directors in 2017.

At UC Irvine, Spangenberg has led several initiatives, including engaging and strengthening ties with the external business community both locally and abroad. He has motivated strategic curricular updates to the MBA as well as development of a hybridized (partially online), part-time MBA program, one-year specialized masters programs in finance, data analytics and entrepreneurship, and a completely online minor in undergraduate business to help meet the University's demand for business programs. International expansion initiatives include an international residential for undergraduates and several additional residentials for MBAs including unique programs in Cuba and Israel. Executive Education programs have doubled since 2014 through partnerships with local Orange County businesses as well as with Swiss, Korean, and Chinese universities. He oversaw the Merage School strategic planning process articulating a clear vision and reward structure; led development of a differentiation strategy for the School; successfully navigated a (once a decade) UC Senate school review; and established an AACSB plan and process ensuring successful maintenance of accreditation. He has also prioritized the recruitment of faculty and students across several disciplines and programs thereby enriching diversity of the Merage School community.

Dr. Bob Kimball, a Professor, has written several books on marketing and sales.

They include The American Marketing Association Handbook for Successful Selling, The Book on Management, and The Essence of Marketing. He鈥檚 also co-author of Selling in the New World of Business.

Kimball, a UWF faculty member since 1987, received a doctorate in Marketing from the University of Georgia. Before coming to UWF, Kimball developed and conducted management and sales training programs for Coca-Cola USA, Cotton States Insurance Companies, Georgia Department of Education, Lanier Business Products and Pabst Brewing Company, among others.

His research has appeared in several refereed journals. Kimball鈥檚 articles include 鈥淎pplication of Contemporary Literature to Enhance Interpersonal Skills and Ethical Decision-Making in Professional Selling Coursework鈥� (Journal of Marketing Education); 鈥淎 Baseline Study of Male/Female Perceptions of Attractiveness and Their Viability Over Time in a Social Context鈥� (American International College Journal of Business); and 鈥淐reating an Awareness and Understanding of Business and Cultural Environments Through the Integration of Classic Literature and Film into Traditional Course Work鈥� (Southern Business Review).

Dr. Sherry Hartnett is a highly respected marketing and leadership professor, consultant, mentor, and author. She entered the world of academia after a successful business career as a senior-level marketing executive. At the University of West Florida, she founded the pioneering, high-impact experiential learning Executive Mentor Program and an acclaimed annual Women in Leadership Conference to educate the next generation of business leaders who will shape the destiny of our world.

Sherry is coauthor of High Impact Mentoring: A Practical Guide to Creating Value in Other People's Lives. The book includes keen insights on how to be a great mentor and shares a step-by-step framework that instructs organization leaders on installing and scaling up a successfully structured mentoring program in a small, medium or large organization. 

Sherry founded Hartnett Marketing Solutions and Hartnett Learning Academy, a consultancy specializing in marketing, mentoring, and leadership development.  Before launching her consulting company, she was vice president, chief marketing & development officer at a regional healthcare system recognized as a Malcolm Baldrige National Quality Award winner and one of Fortune鈥檚 100 Best Places to Work. Earlier in her career, Sherry was a marketing executive for one of the Top 10 largest news media companies globally; and led marketing and research for a national advertising agency. 

Sherry has a unique perspective on leadership that shines through in her writing on the importance of mentorship. Sherry has received numerous national awards and honors for excellence in marketing, leadership, and mentoring and prestigious faculty excellence in teaching awards. She is delighted to see her students and clients prosper and flourish. Sherry is always looking to inspire and encourage others and has served as a mentor to many.

An active leader in business, civic, and charitable communities, Sherry has served on numerous national and local boards of directors over the years, including the American Marketing Association and the Pace Center for Girls Escambia-Santa Rosa, as board chair for Junior Achievement of Northwest Florida, and as president of the Rotary Club of Pensacola. She is also a proud member of the Leadership Florida Cornerstone Class 38.

A lifelong learner, Sherry received a bachelor鈥檚 in marketing from Towson University, a master鈥檚 from Johns Hopkins University in management, and a doctorate in business from Georgia State University, and is always on the lookout for fascinating and relevant things to learn.

Sherry is well known for her energetic and interactive teaching style and for providing advice and guidance that is down-to-earth and relevant, and that takes into account the real-world complexities of business. She has a passion for making a difference in the careers and lives of the next generation, locally and worldwide.

Sherry and her husband are the proud parents of two grown sons and reside in Pensacola, Florida.

Dr. Scott Keller received his Ph.D. from the University of Arkansas and has been on the logistics faculty at Pennsylvania State University and Michigan State University.

Dr. Keller has been instrumental in helping to design and launch UWF鈥檚 standalone BSBA in Supply Chain Logistics Management and the MBA Supply Chain Strategy emphasis. His student logistics teams consistently place among the top universities in national competitions.

Dr. Keller鈥檚 research interests include managerial leadership, personnel performance and the development of a customer-oriented culture within logistics operations. Along with his brother, he co-authored the book, The Definitive Guide to Warehousing. He has been ranked among the top percentage of all time published researchers in the leading logistics journals.

He is Associate Editor for the Journal of Business Logistics, and former Editor-in-Chief of the International Journal of Logistics Management.

His managerial experience is in motor carrier operations, large scale public and contract warehousing in Memphis, and ocean freight marine terminal operations in Long Beach, California.

Collins is a leader in the studies of brand strategy and consumer behavior,  creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Budweiser’s “Made In America” music festival, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – among others. In addition to teaching executive education marketing, Collins serves as the Chief Strategy Officer at Wieden+Kennedy New York. Collins holds a BSMES, BS, and MBA from the University of Michigan and a DBA from Temple University.

Julio Sevilla, associate professor of marketing at the University of Georgia Terry College Business, studies retail sales and marketing and consumer behavior in retail spaces. His recent work has focused on consumers’ perceptions of scarcity, purity and authenticity. 
An award-winning scholar in marketing academia, he is also adept at speaking to a general audience and recently has been cited by journalists at Psychology Today, NPR, Axios and Süddeutsche Zeitung. He is a frequent contributor to .